TEMC is here to open up that conversation even further.
To the places that may hurt. Feel confusing. Or overwhelming.
TEMC ONLINE COMMUNITY
Welcome, welcome! Your Mighty Networks community is waiting for your vibrant thoughts and questions. In order to foster meaningful exchange, we’ve built TEMC on 4 values:
Here’s how you’ll see these core values in action:
A gentle, professional approach to hosting.
Topics built to help you do your best thinking.
A built-in directory of future collab partners.
TEMC Pledge Lab
Once a month, bring your questions and ideas to the live Pledge Implementation Lab. We’ll start us off with a broad theme each month. Your hosts will be there to guide the conversation, provide input and help us go deep. Then the floor is yours! Let’s brainstorm solutions and crowdsource alternatives together.
TEMC WORKSHOPS + TRAINING
Many people who’ve taken the pledge tell us they fell down the rabbit hole of resources we’ve collected on The Ethical Move website. Read dozens of books. Made important changes in their business. And still want to learn more.
If that sounds familiar, look forward to TEMC Workshops + Training!
TEMC NETWORKING SESSIONS
“OK, OK. So far, TEMC sounds like awesome learning + growth... But where’s the fun?”
We hear you! That’s why we’ll have monthly networking sessions. Think of them as Happy Hours:
Sounds awkward? Don’t worry! Your hosts will inject a bit of social butterfly magic dust so you’ll feel like meeting old friends.
TEMC VIRTUAL CO-WORKING
We could talk about ethical sales + marketing all day, all night. But at some point, we gotta put in some elbow grease and make changes: Switch to more privacy friendly tech. Make our website more accessible. Review our hiring process so it’s more inclusive. Create an editing checklist that targets unconscious bias in our copy.
Your life is busy, and so it’s easy to push that kind of work to the bottom of the list. That’s why we get together once a month to work on our ethical marketing together in a virtual co-working session:
The Ethical Move Community is offered at a sliding scale. The actual cost of the monthly membership $CAD 30. Memberships below that price are limited.
If you’d like to pay it forward and help make TEMC membership financially accessible to brilliant minds with limited funds, please consider purchasing your membership at the higher price of $CAD 60.
Please read our sliding scale guide before purchasing your membership.
To me, “The Ethical Move” is a journey.
It’s hard to pinpoint when I took my first step. Putting aside a lifetime of being sold to as a consumer, I was exposed to scholarship about the worst of capitalism and consumerism in high school and college.
Abstract knowledge became lived experience during the first few years of my career as an in-house marketer for a small business. However, it was only when I started working for myself in 2017 that I was exposed to all the worst parts of marketing.
Starting an online business meant being bombarded by advertising from bro marketers and mainstream business “thought leaders.” Once the algorithm learned I wasn’t interested, the feed became populated with #girlboss brands. This experience, coupled with ongoing research into the history of business, showed me how toxic, manipulative, and exploitative marketing could be.
I’ve come to realize that unethical practices are but a symptom of all the systemic problems in our society, and the structures we have in place incentivize unethical behavior.
But no one will change the world alone.
Whatever future we create… it will be a result of our collective efforts.
I want us to smash binaries and embrace nuance. Both in the world and within us. We all hold multitudes. To free each and one of us, we need to break out of the boxes that we were forced into.
I believe the way out of our current predicament is to learn how to be with each other. To form new relationships and strengthen the ones we have already.
The only way we can break out of our current cycle of harm and destruction is by learning how to connect and re-connect with each other.
To support each other in our respective journeys.
I joined The Ethical Move as a community host because I believe the only way forward is… together.
Teaching language and literature in Scotland and Germany, I found that I naturally gravitated towards topics such as media literacy, the social psychology of fashion and the inner workings of marketing & advertising.
With no voice of their own and no obvious ethical marketing codex, teenagers were so vulnerable to the images thrown at them — with consequences ranging from eating disorders to blackmail, from shoplifting to depression.
In 2012, I started and led the global copy team at LEGO Customer Service. I’ll forever be grateful for the opportunity to work as part of a team with a strong ethical stance and a conviction that we need to do the right thing. It was a great honour being able to pour that spirit and mindset into tone of voice guides, copywriting and advisor training. And success proved us right: some LEGO customer service emails went viral.
I then spent a few years at a London-based consultancy, writing for over 70 iconic brands — some of which promoted values that I don’t share.
It was really during that time that I could no longer ignore the fact that people and planet will soon go to **** if we don’t get our act together.
If we want to make sustainability the norm, we need sustainable communication.
If we want people to take more responsibility, we need responsible communication.
If we want to break down the barriers that keep us from working together, we need communication that connects — not divides.
That’s why I started my own communications consultancy, and why I joined The Ethical Move in 2018.
Because to stop climate change, save species from dying and make society more humane, we need a radical rethink.
We need to stand together.
And we need to get heard.
At 18 I was confronted with inequality in the most literal sense. For 3 months I lived in a rich, gated community in La Paz (Bolivia) – separated from the slum a few hundred meters down the road by a piece of wood and an armed guard. Almost every night, people would die from mudslides because the houses of the rich were crammed onto the hill above.
Returning from Bolivia, my life was never the same. After a decade and a half of research into all possible avenues of relief work, I conceded that ‘relief’ would not come from a fix: a new well, a new school or a new community centre in an impoverished (read: exploited) nation.
The only thing to do to create lasting change, is to look for the source of the inequality and break the system that creates the need for relief.
Unsurprisingly, the source is us – and our insatiable hunger for more. Try as we might to fight the urge …we were born addicted. Raised to want. Because being satisfied with what is right in front of us doesn’t generate profit.
And greener pastures are so easy to conjure. A dash of envy and a bit of urgency is all it takes to create a willing subject ready to eat out of our hands. If we listen to the chatter online; the better we are at hacking the minds of your people, the better we are at doing business.
But we lose sight of what is infinitely more important than profit: integrity, trust, creativity, relationships, community, our health, and the health of others. We forget that there is fallout to our insatiability – and we desperately need to remember for us to build an equal society.
I created The Ethical Move because I truly believe we can break the cycle by changing the way we sell. Even if not in my lifetime.
Conventional marketing says that this is where we should give you some sort of “golden guarantee”. We should tell you that we have such unshakeable confidence in TEMC that we’ll offer you a refund if you don’t see certain specific results.
But here’s the thing.
TEMC is a social movement, not an online course.
We’re here to build a new marketing paradigm. A utopia.
And while we may have specific ideas about what that could look like, we hope you’re invested in this new tomorrow because it’s the right thing.
Not just because you hope to profit from it.
The kind of change we seek to make demands commitment and patience and a willingness to be wrong. That’s why our shortest membership is for 3 months.
We hope you’ll sign up for a quarter, give it a shot, fall in love with this community and stay for good.
No, quite the opposite! We're going to promote your work as part of the community and invite you to new ways of stepping into your power.
TEMC is a non-judgmental, safe space for conversations about ethical marketing + sales. We're all doing our best, and each of us is on their individual journey. You'll find lots of support and encouragement here, whether you've been on that journey for years or are yet to take your first step.
We hear you. Right now, our team doesn’t represent all voices equally, and we’d love to change that. If you’re willing to allow us to learn from you, please bring your individuality, your background and accessibility needs.
Invest as much or as little time as you can, there's no minimum time commitment. But we can promise you this: the more time you spend with this community, the more you'll get out of it. This is your home, and we'll do whatever is in our power to make this a place where you love to hang out.
If your hunger for change is bigger than your budget, please use the solidarity pricing to join us. We also offer a limited number of scholarships. Email us at hello@theethicalmove to find out more.
Sure can! Here’s what you can look forward to inside our Mighty Networks:
We’re grateful to Alexis J. Cunningfolk for their in-depth thoughts on the sliding scale and permission to riff on it. While we encourage you to read their articles, here is what you need to know about TEMC pricing: